Agent Conversion
Benchmark research run — D-001How this was measured

Website: www.make.com

Task: Starting from the homepage, find the official self-service route for a new customer to begin using the product. Follow the correct signup, free-plan or trial path until the next action would create an account, submit personal information, authorize an external identity provider or initiate payment. Stop before performing that irreversible action.

Tested on: Oct 6, 2026

Agent Conversion Score

33/100Poor

Task result

The audit reached make.com and was immediately presented with a Cloudflare security verification page that prevented access to site content and the signup/trial flow. Because the interstitial blocked visibility of the homepage, the agent could not locate or follow the self-service signup or free-trial path before the run ended.

Agent steps

  1. Navigated to https://www.make.com/en

  2. Observed the page.

  3. Finished the audit.

What worked

  • The site responded to the initial navigation and redirected to the localized /en URL.
  • The page displayed an explicit security verification message explaining that a bot check is being performed.

Where it struggled

  • A security verification interstitial blocked access to the homepage content, preventing the agent from seeing the site's navigation or signup elements.
  • The interstitial only contained the verification message and links related to the security service, with no visible alternative link or route to reach a signup or trial page for new customers.

Recommendations

  • Adjust the security challenge so legitimate new-user traffic (including automated audit traffic) can reach the homepage and signup flow, or provide a way to allowlist/recognize bona fide visitors.
  • If a verification interstitial must be shown, include a clear, prominent link or button on that page to access account signup or a public 'Start for free' URL so new customers can begin the self-service flow without completing the challenge on that page.
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