Website: posthog.com
Task: Starting from the homepage, find the official self-service route for a new customer to begin using the product. Follow the correct signup, free-plan or trial path until the next action would create an account, submit personal information, authorize an external identity provider or initiate payment. Stop before performing that irreversible action.
Tested on: Oct 6, 2026
Agent Conversion Score
Task result
The homepage clearly displays prominent calls to action such as "Get started – free" and "Set up for free." However, during the audit clicking those controls did not navigate to a signup or onboarding page — the session remained on the homepage. The agent attempted the CTA clicks multiple times but was unable to reach the signup flow, so the audit stopped before an account could be created or any personal data entry would have been required.
Agent steps
Navigated to https://posthog.com/
Observed the page.
Clicked an element on the page.
Observed the page.
Clicked an element on the page.
Clicked an element on the page.
Finished the audit.
What worked
- The homepage prominently displays clear CTAs for new customers, including wording like 'Get started – free' and 'Set up for free'.
- The agent was able to interact with those CTA elements (click actions were executed).
Where it struggled
- Clicking the 'Get started – free' / 'Get started' controls did not navigate to a signup or onboarding page; the site remained on the homepage after multiple clicks.
Recommendations
- Ensure the primary 'Get started' CTAs reliably open the signup/onboarding flow; test the links so that a click navigates to the intended signup URL even when client-side scripting is limited.
- Provide a direct href fallback (server-rendered link) for the signup CTA so that clicks work for users and automated agents that may not execute the full client-side logic.
- Add an explicit visible signup URL or secondary link (for example, 'Sign up (web)') in the header or hero that points to the full signup page to help users and integrations reach the onboarding flow when primary controls fail.