Website: posthog.com
Task: Starting from the homepage, find the official self-service route for a new customer to begin using the product. Follow the correct signup, free-plan or trial path until the next action would create an account, submit personal information, authorize an external identity provider or initiate payment. Stop before performing that irreversible action.
Tested on: Oct 6, 2026
Agent Conversion Score
Task result
Starting at the homepage, the agent used the site's Get started CTA and was taken to the official signup page at https://us.posthog.com/signup. The signup page displays an email entry field and a prompt to "Continue or sign up with," indicating there are options to sign up via external providers. The agent stopped at that page before submitting any personal information or initiating authorization. No site errors or blocks were observed during this flow.
Agent steps
Navigated to https://posthog.com/
Observed the page.
Clicked an element on the page.
Clicked an element on the page.
Clicked an element on the page.
Navigated to https://us.posthog.com/signup
Observed the page.
Finished the audit.
What worked
- The homepage includes a visible 'Get started' call-to-action that the agent used to begin signup.
- Clicking the signup CTA led to the product's official signup page at the us.posthog.com signup URL.
- The signup page shows an email entry field and a 'Continue or sign up with' prompt, indicating both email and external-provider sign-up options are available.
Where it struggled
No site-related frictions were observed in this audit.
Recommendations
No site changes are recommended based on this audit.