Agent Conversion
Benchmark research run — D-001How this was measured

Website: www.make.com

Task: Starting from the homepage, find the official self-service route for a new customer to begin using the product. Follow the correct signup, free-plan or trial path until the next action would create an account, submit personal information, authorize an external identity provider or initiate payment. Stop before performing that irreversible action.

Tested on: Oct 6, 2026

Agent Conversion Score

40/100Needs improvement

Task result

The session reached https://www.make.com/en but was stopped by a Cloudflare 'Just a moment...' bot verification page that contained only the verification text and related policy links. Because the verification page blocked access to site content and no signup flow was reached before the run was terminated, the agent could not locate or follow the public self-service signup/trial path.

Agent steps

  1. Navigated to https://www.make.com/en

  2. Observed the page.

  3. Finished the audit.

What worked

  • The site responded and the agent reached the English landing URL (https://www.make.com/en).

Where it struggled

  • A Cloudflare 'Just a moment...' bot verification page was displayed and prevented navigation to site content; the page text did not present a link to proceed to the site or to a signup page.

Recommendations

  • If feasible, adjust the bot-challenge configuration so legitimate non-interactive clients or automated checks can reach the public signup/trial page (for example, whitelist known service IPs, allow an alternate non-interactive endpoint for onboarding, or ensure the verification completes and redirects back to the requested page).
  • Provide a clearly documented, stable public signup URL (for example /signup or /auth/signup) and ensure it is reachable after verification or via an alternate path so programmatic tools can locate the official self-service route.
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