Website: airtable.com
Task: Starting from the homepage, find the official self-service route for a new customer to begin using the product. Follow the correct signup, free-plan or trial path until the next action would create an account, submit personal information, authorize an external identity provider or initiate payment. Stop before performing that irreversible action.
Tested on: Oct 6, 2026
Agent Conversion Score
Task result
A visible "Sign up for free" call-to-action on the homepage leads to the expected signup URL, but the flow was interrupted by an automated security verification page that displays an "unusual traffic" message and only offers FAQ/contact options. Because the verification page blocked access to the signup form, the audit stopped before any account-creation or identity/authorization step could be reached.
Agent steps
Navigated to https://www.airtable.com/
Observed the page.
Clicked an element on the page.
Observed the page.
Finished the audit.
What worked
- The homepage includes a prominent "Sign up for free" call-to-action that points at a signup route.
- Clicking the signup CTA navigated to a signup URL and produced a page load at /signup.
- The site displayed a security verification page at the signup URL describing an "unusual traffic" check.
Where it struggled
- An automated security verification page at the signup URL blocked progress to the signup/account-creation form and offered only FAQ and contact support links.
Recommendations
- If possible, reduce friction for legitimate new users by allowing the signup flow to proceed or by offering a clear, lightweight verification option (e.g., simple CAPTCHA or step that can be completed programmatically for automated testing) before blocking access to the signup form.
- On the verification page, add explicit guidance and a clear path for users trying to sign up (for example: a visible link to retry the verification, an alternative verification method, or a way to continue to signup after completing the check).