Website: airtable.com
Task: Starting from the homepage, find the official self-service route for a new customer to begin using the product. Follow the correct signup, free-plan or trial path until the next action would create an account, submit personal information, authorize an external identity provider or initiate payment. Stop before performing that irreversible action.
Tested on: Oct 6, 2026
Agent Conversion Score
Task result
From the Airtable homepage the agent followed the visible "Sign up for free" call-to-action and reached the site’s signup URL. At that point the site presented a security verification (“Verify it’s you”) that prevented access to the signup form, and the run stopped before any account-creation step.
Agent steps
Navigated to https://www.airtable.com/
Observed the page.
Clicked an element on the page.
Observed the page.
Finished the audit.
What worked
- The homepage includes a clear 'Sign up for free' call-to-action that leads to the signup flow.
- Clicking the sign-up CTA navigated to the site’s signup URL, demonstrating the official self-service route was discoverable.
Where it struggled
- The signup path is gated by a security verification page that blocks further progress to the signup form.
Recommendations
- Ensure the self-service signup flow is accessible without an intrusive verification gate for typical users: allow the signup form to load and perform verification post-submission or provide a lighter verification step that doesn’t fully block the form.
- Provide a clear alternative path or help link on the verification page (for example, a visible support link or an SMS/email verification option) so legitimate new customers who encounter the check can continue to sign up without manual intervention.